LinkedIn is one of the most well-known social media platforms out there. Famous for being your “online professional resume,” LinkedIn not only allows you to connect with other professionals, it also is a great place for recruitment. With its ease of use and SEO (Search Engine Optimization) strategy, LinkedIn has become the social media platform of choice for many individuals. As of October of this year, there are over 250 million LinkedIn users, 84 million of which are in the United States alone. However, LinkedIn isn’t just for individuals – LinkedIn also has a way for businesses to connect with other businesses and professionals. There are over 3 million LinkedIn Company Pages, and that number is growing. (Source for LinkedIn statistics) If you’re not already on there, yours should be one of them. Here’s how to create a LinkedIn Company Page.
First, you’ll need a LinkedIn account. If you haven’t already done so, you’ll need to create one by clicking here. Once you’ve logged in to LinkedIn, you will be on the home page. To create a Company Page, hover your mouse over Interests in the header around the top middle of the page. Dropdown options will appear – choose “Companies.”
This will take you to the Companies section of LinkedIn. From here, look to the top right of the page. One of the options will be “Add a Company.” Click on that.
Here is where you’ll add the name of the company, as well as your email address at that company. Once you’ve filled in those details and submitted them, you’ll receive a confirmation email at the email address you just provided. Follow the instructions in that email to continue. Your next step in creating a LinkedIn Company Page is to fill in the blanks about your company:
Upload a catchy, high-resolution image that represents your company for your main image, as well as any logos.
Add in additional information about your Company in the Overview section. Be sure to use any keywords that you want your company specifically identified with for search purposes.
You can add additional people as Administrators of the Company Page, but you must be connected to them on your personal LinkedIn Profile.
Be sure to fill in additional information about your Company, including Company Location(s).
Once you click Publish in the top right-hand corner, you can navigate through the other tabs available to your LinkedIn Company Page: Products and Insights. Products allow you to include more specific information about any of the products your company might sell. (For real estate companies, this can include types of housing in a specific area.) You can invite your customers to provide recommendations for those products. Insights allow you to see the engagement on Updates you share as your Company, as well as to keep track of Followers and Demographics.
To increase engagement and follower count, there are ways that LinkedIn provides (for a cost) to promote your Company Page. You can find those by clicking on the arrow to the right of the blue Edit button found at the top right-hand corner of your LinkedIn Company Page. This is also where you can promote any Job Openings that you want people to be able see.
You can also maximize your company’s LinkedIn presence by exploring LinkedIn’s Career Pages.
Finally, to add Updates, including links to your website, links to articles pertinent to your industry and other updates about your Company, you can click on the Home button on your LinkedIn Company page. There, you will see a bar that allows you to type and add attachments before your updates are pushed out to your followers.
You will probably see a prompt underneath that Update box to create Sponsored Updates for a fee. If you’re just starting out and want to increase your numbers, LinkedIn Sponsored Updates may be one of the solutions for you. You can also add a LinkedIn Follow Company button to your website.
Now the only thing left to do with your LinkedIn Company Page is to promote, promote, promote. Don’t be shy about asking your employees to follow the page. Encourage others to do so through your other social media channels, as well as in all of your off-line marketing. And you can feel free to follow our Century 21 Redwood Realty LinkedIn Company Page here! Questions? Comments? Please email me at: Training@C21Redwood.com.