Why You Shouldn’t “Post and Pray” (and what you should do instead)

The "Post and Pray" Online Method

We’ve all done it at some point in our online journey.  Crafted a tweet or written a post or pointed people to a link…pressed ‘Publish’…and clasped our hands together in silent prayer: Our Google of Real Estate and Online Whims, We come to you in prayer. Thy crawling spiders, thy algorithm, on laptop as on […]

3 Online Privacy Basics

Handcuffs on laptop keyboard

“Privacy” is becoming more than just a buzzword – it’s becoming a serious concern, especially among real estate agents.  While agent safety when out showing homes and meeting clients is an important topic, and one that technology can help with to some extent, it’s imperative that your privacy concerns extend to your online activities.  Here […]

What is Remarketing or Retargeting Marketing?

retargeting marketing

“I always feel like…somebody’s watching me…and I have no privacy…”  Have you ever felt followed on the Internet?  You might look at a pair of shoes at Target or visit someone’s website, and all of sudden, no matter where you go on the web, there are those shoes, there’s that person.  Ever wonder how and why that […]

3 Steps to Instantly Make You More Productive

productivity road sign

It’s so easy, especially in the technological age to get caught up in everything, whether it be a money-making task or not.  It’s also become easier and easier to justify time spent online – perusing websites, getting caught up on social media – what I like to call “falling into the Internet.”  We call it “fact-finding,” […]

Using Technology for Real Estate Agent Safety

Think safety through technology

With the recent, horrible, kidnapping and death of REALTOR® Beverly Carter in Arkansas after showing a vacant home to an unknown person, personal safety is first and foremost on people’s minds today. As it should be.  Every day. Unfortunately, it can take events like these to take a hard look at how we and our […]

3 Essential Forms of Visual Marketing

Woman taking a photo

Real estate agents juggle a number of different tasks in their day-to-day lives.  They counsel clients.  They research homes.  They travel, tour, and engage with any number of people.  One of the primary tasks of a real estate agent (or of a real estate agency), however, is marketing. Traditional marketing takes the form of flyers, […]

Defer Death by Database with These Tips

Skull and crossbones figure

Fact: The most important thing a real estate agent has in their business is their database. Nothing else matters. Each name is like holding onto a piece of gold.  Because that name isn’t just a name – it’s a person.  A person with hopes, desires, aspirations and?  Family and friends. To call someone a “lead” isn’t correct […]

Success Through Systems

Desktop with Computer and Headphones

I’ll admit – we haven’t posted as much as we usually do here on Agent Driven Tech. Eddie and I were lucky enough to not only be attendees at the Inman Real Estate Connect conference in San Francisco (“ICSF”) for a week in July, but also to participate in the conference on many different levels. […]

5 Essentials for New Real Estate Agents

Number Five

When you’re first starting out in real estate, it can be a tricky thing to know what you will and won’t need as a new agent.  As you get bombarded with paperwork from the associations, exam study materials, broker information and more legal language than most can wrap their heads around, what often gets lost […]

Organize, Prioritize and Systemize Your Technology

Laptop with with empty post-its

Too many laptops, tablets and smartphones suffer from the same virus – the Clutter Bug. With so much information being uploaded, downloaded and sent every day, it’s often difficult to keep track of and organize that information. Although the concepts of “Inbox Zero” and Minimalism have been preached time and again, the average workday (and […]