How to Use Facebook Ads for Real Estate Marketing

Target with Bullseye

Real estate marketing is an interesting process.  Offline, we create postcards, magnets, handwritten notes, newsletters, Just Listeds, Open Houses, Just Solds and more – and proceed to blanket the neighborhood we’ve chosen to farm with everything.  Oftentimes, it’s on a “drip” basis, so it happens weekly or monthly.  Sometimes, we even take the material door-to-door […]

Using Technology for Real Estate Agent Safety

Think safety through technology

With the recent, horrible, kidnapping and death of REALTOR® Beverly Carter in Arkansas after showing a vacant home to an unknown person, personal safety is first and foremost on people’s minds today. As it should be.  Every day. Unfortunately, it can take events like these to take a hard look at how we and our […]

Quick Ways to Stay Organized and Connected: GoConnect and Dizzle

future real estate agents going mobile

The simple definition of “mobile” is “able to move from one place to another.”  (Merriam-Webster)  Yet, with so much technology and constant buzzword bombardment on websites, social media and in conferences, the meaning of “mobile” has really seemingly been extended to mean “able to move from one place to another while continuing to do your job.”  […]

The Newest Kid on the Block: Revaluate

Revaluate_Logo

There’s a new kid on the block in the real estate website world.  However, unlike your typical brokerage site that might pull data and statistics only from the MLS, and the “Big 3″ (Zillow, Trulia, Realtor.com), who rely on third-parties to provide them with similar information, Revaluate has launched, promising enhanced search via livability ratings. […]

3 Essential Forms of Visual Marketing

Woman taking a photo

Real estate agents juggle a number of different tasks in their day-to-day lives.  They counsel clients.  They research homes.  They travel, tour, and engage with any number of people.  One of the primary tasks of a real estate agent (or of a real estate agency), however, is marketing. Traditional marketing takes the form of flyers, […]

Defer Death by Database with These Tips

Skull and crossbones figure

Fact: The most important thing a real estate agent has in their business is their database. Nothing else matters. Each name is like holding onto a piece of gold.  Because that name isn’t just a name – it’s a person.  A person with hopes, desires, aspirations and?  Family and friends. To call someone a “lead” isn’t correct […]

A Slice of Apple – What’s New

Apple_Logo

Unless you’ve been hiding under a rock or on a detox from everything online, you may have heard recently about the Apple news that was released on September 9th.  Although there was a lot of hype (and video and flag-waving), the essence of the Apple announcements boiled down to 4 things: Apple is releasing 2 […]

How to Use Instagram’s New Hyperlapse App

Instagram's Hyperlapse App

A few weeks ago, the Internet was abuzz with activity over the release of a new app from Instagram called Hyperlapse.  Why?  Instagram’s Hyperlapse app allows you to take time-lapse video, adjusting the speed of that video, and posting it to different sites.  Within hours, it was being debated in the real estate community what […]

Should You Use Pinterest for Real Estate?

Pinterest Logo

Any time a new social media site gets launched, people within the real estate industry scramble to see how and if it should be applied to the real estate business.  Sometimes, it’s like stuffing a square peg into a round hole.  Sometimes, however, the medium is right for reaching out to people (clients) in non-threatening […]

Set Up Evernote for Your Real Estate Business in 3 Easy Steps

Evernote in Real Estate

Evernote.  It’s a pretty much inescapable word these days.  Attend any real estate conference, visit any Facebook page for real estate technology, talk with any trainers or fellow agents…at one point or another, you’re going to hear “Evernote” come out of someone’s mouth.  Two blog posts ago, I even talked about using Evernote for your […]