How to Start Marketing Via Email

Technology in Real Estate

One of the oldest forms of marketing via technology is email marketing.  With the proliferation of email and an influx of marketers entering the email marketing arena, however, email marketing has lost some of its usefulness.  According to a 2013 Constant Contact study, the average open rate of a real estate-related email is 17.49%.  (Source)  […]

Creating an Online Business Plan for 2014

Technology in Real Estate

The new year is rapidly approaching, and many of you have already accomplished your business plans for 2014 (and some for 2015!)  One of the areas that you may have missed in creating your 2014 business plans, however, is an online business plan.  While it doesn’t have to be separate from your business plan, it […]