“I always feel like…somebody’s watching me…and I have no privacy…” Have you ever felt followed on the Internet? You might look at a pair of shoes at Target or visit someone’s website, and all of sudden, no matter where you go on the web, there are those shoes, there’s that person. Ever wonder how and why that […]
Real estate marketing is an interesting process. Offline, we create postcards, magnets, handwritten notes, newsletters, Just Listeds, Open Houses, Just Solds and more – and proceed to blanket the neighborhood we’ve chosen to farm with everything. Oftentimes, it’s on a “drip” basis, so it happens weekly or monthly. Sometimes, we even take the material door-to-door […]
July is almost upon us, and I’m excited. Why? Not only because it’s the month with the birth of both my mother and our nation, but also because it’s the month that infallibly brings Inman Connect San Francisco. While the delights of Inman Connect New York City in January are many, it’s not the same atmosphere […]
There are many forms of online marketing that real estate agents can use in their businesses. Some real estate agents take advantage of the plethora of third-party businesses that push their online information to other websites; others rely on ads to advertise their listings, services and websites. Two of the largest components of online advertising […]
YouTube may not seem like a natural place for real estate practicioners – most people associate it with cute cat videos and America’s worst everything. However, a 2013 online Google study found that 51% of home shoppers used YouTube as a video research destination. Agent-related and finding an agent searches grew 46% year-over-year. (Source) YouTube […]
A favorite phrase in the online community is “digital footprint.” For people whose natural habitat isn’t the dim glow of a computer and the rapid click of a keyboard, however, it may be a bit confusing knowing what a digital footprint is, and more importantly, how to create one. What IS a Digital Footprint? A […]
When you’re first deciding where to start when incorporating social media into your real estate business, it may be difficult to know which platforms may make the most sense. It can be especially confusing when you’re trying to engage in social media across the whole spectrum at the same time. Let’s take an overview of […]
There has been increased discussion over the past few months over Google Plus, as a social platform that many thought was just a “fad” is starting to win people over through sheer tenacity with a push from Google in “rewarding” people who post to or connect their blogs and websites to Google Plus. Bill Gassett […]
Today, Facebook released their Paper app that you may have recently heard about. Facebook Paper is (currently) an iOS-only app that curates stories and news from your Facebook feed and other sources, and puts them in themed sections, which can also be customized. You can also respond with “stories” (updates) of your own. Seen as […]
New apps are coming out all the time, for both Apple and Android. For some people, that may be exciting; for others, overwhelming. It can be difficult to decide and choose what apps are best for you and your real estate business, and which are just a waste of time. (I once heard that most […]