One of the most difficult things to keep track of as a real estate agent is mileage. Add on to that burden tracking business expenses in a continuous, convenient manner that the IRS smiles upon, and you start to get the picture of every agent’s frustration when doing their taxes. Recently, I conducted a webinar […]
Can you believe it’s already February? While I’m sure many of you have been busy starting to implement your 2015 business plans, while others are still in the process of creating them, there’s one business plan you may have forgotten to create and start implementing: your 2015 online business plan. What is an online business plan, and why […]
It’s so easy, especially in the technological age to get caught up in everything, whether it be a money-making task or not. It’s also become easier and easier to justify time spent online – perusing websites, getting caught up on social media – what I like to call “falling into the Internet.” We call it “fact-finding,” […]
Real estate marketing is an interesting process. Offline, we create postcards, magnets, handwritten notes, newsletters, Just Listeds, Open Houses, Just Solds and more – and proceed to blanket the neighborhood we’ve chosen to farm with everything. Oftentimes, it’s on a “drip” basis, so it happens weekly or monthly. Sometimes, we even take the material door-to-door […]
Fact: The most important thing a real estate agent has in their business is their database. Nothing else matters. Each name is like holding onto a piece of gold. Because that name isn’t just a name – it’s a person. A person with hopes, desires, aspirations and? Family and friends. To call someone a “lead” isn’t correct […]
A few weeks ago, the Internet was abuzz with activity over the release of a new app from Instagram called Hyperlapse. Why? Instagram’s Hyperlapse app allows you to take time-lapse video, adjusting the speed of that video, and posting it to different sites. Within hours, it was being debated in the real estate community what […]
Any time a new social media site gets launched, people within the real estate industry scramble to see how and if it should be applied to the real estate business. Sometimes, it’s like stuffing a square peg into a round hole. Sometimes, however, the medium is right for reaching out to people (clients) in non-threatening […]
Evernote. It’s a pretty much inescapable word these days. Attend any real estate conference, visit any Facebook page for real estate technology, talk with any trainers or fellow agents…at one point or another, you’re going to hear “Evernote” come out of someone’s mouth. Two blog posts ago, I even talked about using Evernote for your […]
Aretha is wailing in the background, “R-E-S-P-E-C-T, find out what it means to me…” You don’t hear the words, however, because chances are good that you’re currently surfing the Web for the newest cat videos, texting a client or catching up on emails via a variety of devices. I’ve talked about email management before, but […]
In this day and age, it’s more important than ever to be able to connect with your real estate clients. While technology has afforded us a number of tools for doing so, we often rely on technology to keep us from doing the one thing our clients crave most – creating a connection How can […]