Pinning to Win with Pinterest

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Pinterest.  Pinning.  Boards. Links. Why all this interest in Pinterest? Pinterest currently has around 72.8 million users, 85% or more of which are females with families in their mid-30′s.  If you also look at the demographics of people who make decisions in a family, I would venture to guess you’d find that they were females, […]

Should You Use Pinterest for Real Estate?

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Any time a new social media site gets launched, people within the real estate industry scramble to see how and if it should be applied to the real estate business.  Sometimes, it’s like stuffing a square peg into a round hole.  Sometimes, however, the medium is right for reaching out to people (clients) in non-threatening […]

Social Media At a Glance

Technology in Real Estate

When you’re first deciding where to start when incorporating social media into your real estate business, it may be difficult to know which platforms may make the most sense.  It can be especially confusing when you’re trying to engage in social media across the whole spectrum at the same time.  Let’s take an overview of […]

How to Get Started on Pinterest

Technology in Real Estate

Pinterest.  You’ve probably heard of it.  Perhaps some of you have thought about trying it.  But what IS Pinterest?  And why should you care about it?  Pinterest is a social media site (yes, really) that’s focused on photo-sharing, usually with embedded hyperlinks to a source website, on pinboards.  Some of you may recall those days […]

5 Do’s and Don’ts of Social Media

Technology in Real Estate

The next frontier is already here, and it’s called social media.  There are many ways to engage in social media – through Facebook, Twitter, Instagram, Pinterest, Path, LinkedIn and more.  However, as we start to participate more and more in social media, there are a few things to remember.  Here are 5 Do’s and Don’ts […]