5 Best Apps for New Construction and Renovation Clients

New Construction

With new construction and renovation clients, the sky is the limit!  This can be both a blessing and a curse, as you try and help them navigate the often-murky waters of model homes and renovations – selecting fixtures and flooring, comparing prices, discussing options and deciding how best to proceed.  (These issues can be especially […]

Test and Measure Your Online Efforts


Congratulations!  You’ve decided to incorporate some online marketing in your real estate business plan.  The first step is always admitting that you need to do something – and, according to NAR statistics, online is the place where the buyers and sellers are.  (Source)  Once you’ve made that decision, the next step is to decide where you’re […]

Are You Ready? More Changes to Facebook and CraigsList

Changes ahead

There are many forms of online marketing that real estate agents can use in their businesses.  Some real estate agents take advantage of the plethora of third-party businesses that push their online information to other websites; others rely on ads to advertise their listings, services and websites.  Two of the largest components of online advertising […]

Apps For Valentine’s Day (and Every Day)

Technology in Real Estate

While Valentine’s Day only comes once a year, often causing panic in those of the male persuasion, technology can actually help you transform every day into Valentine’s Day.  From VIP real estate clients to special romantic someones, technology has the ability to help brighten a person’s day no matter where you are in the world.  […]

How to Use Google Plus for Real Estate

Technology in Real Estate

There has been increased discussion over the past few months over Google Plus, as a social platform that many thought was just a “fad” is starting to win people over through sheer tenacity with a push from Google in “rewarding” people who post to or connect their blogs and websites to Google Plus.  Bill Gassett […]

Learning to Live With Technology

Technology in Real Estate

Recently, there was an article in Forbes about four questions every technology user should ask.   The article neatly coincided with the National Association of REALTORs’ Center for REALTOR Technology’s  (NAR CRT for short) new series called Re-ConnectED, which is exploring  ways that we can find balance in our lives between technology and offline life.  (You […]

The Perfect Blend: New School and Old School

Technology in Real Estate

One of the biggest themes in last night’s Grammys awards ceremony was collaboration.  While many notable artists came together to fuse new sounds – like Lang Lang and Metallica, and Kendrick Lamar and Imagine Dragons – some of the best collaborations came from the blending of older, well-established artists with new, up-and-coming performers.  With performances […]