Why You Shouldn’t “Post and Pray” (and what you should do instead)

The "Post and Pray" Online Method

We’ve all done it at some point in our online journey.  Crafted a tweet or written a post or pointed people to a link…pressed ‘Publish’…and clasped our hands together in silent prayer: Our Google of Real Estate and Online Whims, We come to you in prayer. Thy crawling spiders, thy algorithm, on laptop as on […]

Defer Death by Database with These Tips

Skull and crossbones figure

Fact: The most important thing a real estate agent has in their business is their database. Nothing else matters. Each name is like holding onto a piece of gold.  Because that name isn’t just a name – it’s a person.  A person with hopes, desires, aspirations and?  Family and friends. To call someone a “lead” isn’t correct […]

Learning to Live With Technology

Technology in Real Estate

Recently, there was an article in Forbes about four questions every technology user should ask.   The article neatly coincided with the National Association of REALTORs’ Center for REALTOR Technology’s  (NAR CRT for short) new series called Re-ConnectED, which is exploring  ways that we can find balance in our lives between technology and offline life.  (You […]

How to Create a LinkedIn Company Page

Technology in Real Estate

LinkedIn is one of the most well-known social media platforms out there.  Famous for being your “online professional resume,” LinkedIn not only allows you to connect with other professionals, it also is a great place for recruitment.  With its ease of use and SEO (Search Engine Optimization) strategy, LinkedIn has become the social media platform […]

Rebrand Yourself on Social Media for 2014

2014 Technology in Real Estate

As I mentioned in my article about Eddie Berenbaum and Inman Connect, the New Year of 2014 is almost upon us.  Some of you already have business plans and goals set for the new year, while others of you may still be struggling.  One of the biggest ways to start afresh in the new year […]

How to Get Started on Pinterest

Technology in Real Estate

Pinterest.  You’ve probably heard of it.  Perhaps some of you have thought about trying it.  But what IS Pinterest?  And why should you care about it?  Pinterest is a social media site (yes, really) that’s focused on photo-sharing, usually with embedded hyperlinks to a source website, on pinboards.  Some of you may recall those days […]

5 Reasons Why Facebook Business Pages Fail

Technology in Real Estate

You’ve done it.  You’ve created a Facebook Profile.  You’ve adjusted all your Facebook privacy settings like I talked about here and here.  You’ve started to “friend” and engage with people on Facebook.  You’ve created Facebook Lists.   Maybe even created or joined a few Facebook Groups.  Then you’ve taken the next social media plunge and […]

How to Create a Facebook Business Page

Technology in Real Estate

Facebook has become one of the best known and most used forms of social media, both for connecting with friends and family, and for business purposes.  A few years ago, Facebook discovered that many people were creating multiple Facebook accounts/profiles in order to conduct business via one account and personal business via another.  In order […]

Managing Your Online Reputation

Technology in Real Estate

Today, we have the pleasure of welcoming a guest post from Peter Brewer, our favorite Australian and digital and social media strategist.   Peter has given in-house trainings for us previously at Century 21 Redwood Realty, and today we’re happy to welcome him back virtually as he helps you in managing your online reputation. Social […]