Defer Death by Database with These Tips

Skull and crossbones figure

Fact: The most important thing a real estate agent has in their business is their database. Nothing else matters. Each name is like holding onto a piece of gold.  Because that name isn’t just a name – it’s a person.  A person with hopes, desires, aspirations and?  Family and friends. To call someone a “lead” isn’t correct […]

How to Start Marketing Via Email

Technology in Real Estate

One of the oldest forms of marketing via technology is email marketing.  With the proliferation of email and an influx of marketers entering the email marketing arena, however, email marketing has lost some of its usefulness.  According to a 2013 Constant Contact study, the average open rate of a real estate-related email is 17.49%.  (Source)  […]